Road Trip Idea: The 40th Moxie Festival Is Coming In July

If you're "Mad about Moxie" you don't want to miss this.

Looking for a fun summer road trip idea? Then it's time for a Moxie party in Lisbon, this July.

Three days of wicked cool events happen July 12-July 14, at the 40th Annual Moxie Festival.

Join Moxie lovers from Maine, the U.S. and abroad, as they celebrate Maine's most famous beverage.

You can enjoy great food, rides, games, vendors, live music, fireworks, and of course, Moxie!

Since 1982, The Moxie Festival is held on the second weekend of July in Lisbon, Maine

Moxie is a soda among the first mass-produced soft drinks in the United States. It was created in 1876 by Augustin Thompson, who hailed from Union, Maine.

Moxie is flavored with gentian root extract, which gives it that delightful kick in the shorts that kind-of tastes like a medicinal version of Dr. Pepper. Moxie was designated the official soft drink of Maine on May 10, 2005.

Here are some of the events scheduled for the Moxie Festival:

Friday:

3 pm Recipe contest registration begins, with the contest at 4 pm

4 pm-9 pm Moxie Festival T-Shirt Sales

4 pm-Food Trucks & Vendors

4 pm-Moxie lobster feast

5 pm Touch-A-Truck

5 pm-9 pm-Live music

Dusk Fireworks

Saturday:

7 am Moxie Kids Fun Run

7:30 am 28th Annual Moxie 5K

10 am Moxie Day Parade, which happens to be the longest parade in the state of Maine!