It's the week that holiday shoppers have been anxiously awaiting for the 'best' deals of the year. Black Friday is this week, but are we getting the best deals of the year?

A few things have been said that tend to resonate with us. One of them is, "If you tell a lie long enough, it eventually becomes truth to some." The other is, "Perception is everything."

When you couple these two statements together, you tend to get the idea that shopper's perception is that they will get the best holiday shopping deals on Black Friday.

But is that really the truth?

Our friends at recently wanted to investigate to see if Black Friday is all that is cracked up to be. Thye compared "Pre-Black Friday Prices" with actual Black Friday prices and this is what they found.

After conducting a holiday shopping survey, found that 53-percent of those surveyed didn't think that they were getting the best deals on Black Friday.

Their number crunchers figured the reality of pre-Black Friday prices compared to actual Black Friday prices and were able to conclude what they thought was the best and worst deals on Black Friday.

Top 5 Best Product Categories 

  • Books, Movies, and Music (53%)
  • Video Games (only the software) (38%)
  • Toys (24%)
  • Consumer Packaged Goods (19%)
  • Computers and Phones (19%)

Top 5 Worst Product Categories 

  • Consumer Electronics (16%)
  • All Other Product Categories (12%)
  • Furniture (8%)
  • Apparel & Accessories (7%)
  • Jewelry (7%)

The Best Deals Overall

  • MacBook Air. Black Friday Price After Discount: $689
    Pre-Black Friday Price*: $875
  • Sony - 70" Class - LED - 2160p - Smart - 4K Ultra HD TV (KD70X690E) Black Friday Price After Discount: $1,200 Pre-Black Friday Price*: $2,000
  • Whirlpool 6.4-Cu.-Ft. Freestanding Electric Range with AquaLift Self-Cleaning Technology - Black-on-Stainless Black Friday Price After Discount: $550 Pre-Black Friday Price*: $866
  • Cedar Summit Valleyview Deluxe Playset-Do it Yourself Black Friday Price After Discount: $1200 Pre-Black Friday Price* $1,326
  • HP Z240 Tower Workstation Black Friday Price After Discount: $879 Pre-Black Friday Price*: $2,113

*Depending on an item, our research team collected one or more of its advertised prices between Oct. 20 and Nov. 17. The “Pre-Black Friday Price” is the lowest of those prices for each item.

So, there you have it! Hopefully, this gives you somewhat of an idea of what Black Friday and Pre-Black Friday Sales will look like both prior and the day of.



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