This Weekend Only: Maine’s Moxie Festival 2025 Takes Over Lisbon!

It’s Moxie time! Head to Lisbon, Maine this weekend for the Moxie Festival 2025—parades, food, music, and all the fizzy fun you can handle. Don’t miss it!

If you're "Mad about Moxie" you don't want to miss this.

Looking for a fun summer road trip idea? The Moxie party is on, in Lisbon, this weekend.

Three days of wicked cool events happen July 11th-July 13th, at the 41th Annual Moxie Festival.

Join Moxie lovers from Maine, the U.S. and abroad, as they celebrate Maine's most famous beverage.

You can enjoy great food, rides, games, vendors, live music, fireworks, and of course, Moxie!

Since 1982, The Moxie Festival is held on the second weekend of July in Lisbon, Maine

Moxie is a soda among the first mass-produced soft drinks in the United States. It was created in 1876 by Augustin Thompson, who hailed from Union, Maine.

Moxie is flavored with gentian root extract, which gives it that delightful kick in the shorts that kind-of tastes like a medicinal version of Dr. Pepper. Moxie was designated the official soft drink of Maine on May 10, 2005.

This year, all the main main events will be held at Lisbon High School!

Here are some highlights during the 3-day schedule:

Friday, July 11

4–6 pm – Free first taste of Moxie

4–9 pm – T-shirt sales, food trucks & vendors

4 pm – “Runnin’ Down a Dream” Tom Petty tribute band

4 pm – Lisbon Cheer demo

5 pm – Touch‑A‑Truck

5 pm – Unicyclists demo

4 pm – “Runnin’ Down a Dream” Tom Petty tribute band

6:30 pm – “Another Tequila Sunrise” Eagles tribute

Dusk – Fireworks on Main Street