What Is Freeze-Dried Candy and Why Is It So Popular in Maine?
Generally, our Pine Tree State is known for its welcoming nature, and this trend in sweet treats has certainly been embraced with open arms.
Mainers take great pride in their food, celebrating lobsters, blueberries, and whoopie pies with annual festivals. But there's always room for more delicious treats to enjoy. After all, the more sweets, the better!
First of all, for those unfamiliar with it, what exactly is freeze-dried candy, and how long has it been around?
According to That Sweet Lyfe, freeze-dried candy is a type of treat made by removing moisture through a special process, which preserves the food's texture and flavor while making it light and crunchy.
Although freeze-drying has gained popularity recently, the method dates back to the 13th century when the Incas used it to preserve potatoes. The technique became more widely known during World War II for transporting medical supplies and gained further attention in the 1960s when NASA used it for astronaut food. By the 1980s, freeze-drying expanded to candies and snacks, making it more common in everyday life.
With that said, why do people, for lack of a better term, go crazy for this treat?
Freeze-dried candy is gaining popularity thanks to its unique texture, intense flavor, and longer shelf life, according to Janette dArgy of Candy Jan. It comes in a variety of fun options, from fruits to chocolate-covered treats, making it appealing to all ages.
Social media platforms like TikTok have also helped make this candy trend ‘hip’ and ‘fresh,’ driving its popularity even higher in recent years. Because of this trend, places like Maine's ‘Yummy in Your Tummy’ have popped up, giving people more delicious, freeze-dried choices.
Have you ever tried freeze-dried candy? We’d love to hear what you’ve had and what you think! You can always join the conversation by messaging us on the Q106.5 app.
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