Trouble Brewing For The King Of Beers?
The 'king' may be in trouble! Of course, we're not talking about the king of Swaziland or Bhutan, but the adult drink branded as the 'King of Beers' may be headed for trouble.
Budweiser has been a favorite for those in Maine for years and years, but it's reign as king, at least in America, may fast be coming to a close.
Recently, the company that produces Budweiser, Anheuser-Busch, has stated that sales have fallen by about 3.1-percent in Q2 and they're looking for a different angle to get their title back.
When shares drop by 5-percent, it's time to give that attention.
With the advent of microbrewers becoming more and more popular, it's no wonder these 'little guys' have given the giant a run for their money and have challenged their position as America's most popular brew.
Anheuser-Busch has waxed creative within the last year or so. They've come out with different types of beer such as Bud Light Orange and there are plans for the beer giant to roll out Budweiser aged in bourbon barrels as well.
Another brew brand that seems to be a rising star, especially among the more active populous, is Michelob Ultra.
According to some of the research received by companies, such as Anheuser-Busch, Millennials and Gen-Xer's are drinking less beer than their predecessors of yesteryear, which is pushing brew producers to make low-alcohol and non-alcohol drinks and causing sales, like Budweiser, to potentially drop.
What kind of beer do you like? Do you lean more towards local, microbrewers and IPA's, hard liquor, or do you even drink alcohol at all? There's no right or wrong answer, but we'd love to hear your thoughts in the comments section below.