To say that the first trailer for Beauty and the Beast was evocative of the 1991 animated classic would be an understatement; it was a live-action carbon copy, and if Disney’s remake of Cinderella was any indication, we were in for yet another tedious — if visually stunning, well-acted and beautifully-designed — exercise in nostalgia-based capitalism. But Bill Condon’s live-action update of Beauty and the Beast is more reimagining than remake, a lavish and lovely take on a familiar tale (as old as time, no doubt) that enriches its source material without betraying it, embellishing a cherished antique with modern ideas.
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About a month and a half separate the viewing public from the much-hyped live-action remake of Disney’s essential fairytale Beauty and the Beast. While regular TV viewers and net-surfers can look forward to an uninterrupted stream of commercials and ads until then, Disney has given one last push of publicity today with the final trailer promoting their handsomely-appointed new film. And as if to sweeten the deal, they included a snippet of the previously announced re-recording of the majestic theme tune, as sung by La La Land jazz-diluter John Legend and travel-size pop starlet Ariana Grande.
The tale as old as time (OK, that’s an exaggeration) is returning to theaters this spring with Disney’s new live-action remake of Beauty and the Beast. With less than two months left to go until the studio’s latest reimagining (and guaranteed box-office hit) arrives, Disney has revealed when we’ll see the new — and final — trailer, and as an added bonus, they’ve thrown in some enchanted motion posters.
Emma Watson’s continuing media blitz in promotion of the upcoming Beauty and the Beast remake found her on the cover of the latest issue of Total Film (h/t E! Online), where she spoke about the moral underpinnings of the movie and her character Belle. In one quote in particular Watson declared that the film’s heroine Belle makes for a better role model than fellow Disney princess Cinderella.