Halsey Returns With ‘Now or Never,’ the Shadowy First Taste of ‘hopeless fountain kingdom': Watch
The kingdom calls.
After unveiling the album artwork for her forthcoming record hopeless fountain kingdom days ago, Halsey returns at last with the first offering from her sophomore record: "Now Or Never" — and one bullet-filled accompanying visual to boot.
The singer, of course, is attached to 2016's longest-running hit ("Closer" with The Chainsmokers) and recently dropped a song from the Fifty Shades Darker soundtrack ("Not Afraid Anymore"), but Halsey hasn't actually released anything from her own records since last year's "Castle," which was featured on both her debut album Badlands and The Huntsman: Winter's War.
"I want you to love me now, now, now, now, now...now or never," she proclaims on the murky, bass-heavy downtempo produced by Benny Blanco, Cashmere Cat and Happy Perez, vaguely recalling the melody and production of Rihanna's ANTI smash hit, "Needed Me."
"I want you to hold me down, down, down, down, down...down forever."
Halsey first previewed the song for an intimate group of 100 fans gathered in a London chapel in late February.
"Now or Never" comes in the form of a short film directed by Sing J Lee and Halsey, which was shot in Mexico City.
"The video for 'Now Or Never' (my directorial debut!) is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart. On its own the song is about two impatient young lovers, but in the context of the hopeless fountain kingdom universe, the stakes are much higher for these two star-crossed lovers," she says of the video.
Warning: it gets very intense. Watch below.
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