For spring/summer 2017, Puma elevates the game with the "Run The Streets" campaign. Blurring the lines between performance and style, Puma's new Sportstyle platform introduces street-ready and technically progressive products for those who aspire to own their looks, their city and the moment.

Headlining the newest Puma campaign is the brand's latest creative collaborator, Abel Tesfaye a.k.a. The Weeknd. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in Puma stores and digital channels worldwide starting this month. With "Run The Streets," Puma creates a campaign platform for true individuals seeking streetwear that stands out and performs. This collection offers a head–to-toe look that is fluent in attitude and fully prepared for whatever comes its way.

This month Puma will also release0 new colorways of the innovative IGNITE evoKNIT sneaker in white, burnt olive-forrest night and quiet shade quarry. Combining PUMA’s innovative running technology with streetwear design, the all-new evoKNIT technology comes with a fully knitted upper for a form-fitting comfort, stretch and breathability, plus a branded, collared sleeve along the ankle for full support and a street-ready look. The upper also features a supporting strap that allows stability within the heel to lock it onto the platform of the shoe. The midsole features IGNITE Foam, PUMA’s proprietary material with exceptionally responsive, energy-returning qualities.

The apparel range of Puma's latest campaign features slick design details, intelligent design hues and technical material mixes. Key apparel styles include the evoKNIT Image Tee with an all-over geometric pattern and seamless designs for everyday comfort; the progressive evoKNIT Image Tight, with ultra-lightweight 3D knit and a subtle all-over geometric design for a smooth second-skin feel for enhancement.

Check out the full range collection featured in the Run The Streets campaign on PUMA.com. PUMA stores and in selected retailers globally starting November 10th, 2016.

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