The Weeknd Announces H&M Collaboration, Hitting Stores in March 2017
The Starboy's suiting up in some pretty sweet new threads.
The Weeknd is collaborating with the always celebrity collabo-friendly H&M for their Spring 2017 campaign, a partnership with the "Can't Feel My Face" singer's XO brand.
The singer announced the news on his Instagram: "excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS," he wrote, along with the slightest tease of what is presumably a zip-up XO jacket from the collection.
The brand issued an announcement about their collaboration with the singer their official website as well today (Nov. 2): "It has finally been announced that he will be the face of H&M’s upcoming menswear collection Spring Icons Selected by The Weeknd, scheduled to arrive in stores worldwide on March 2. All details on the collection will stay undisclosed for a bit longer, and the only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked."
Will you be lining up for an XO exclusive at H&M in March next year? His new studio album, Starboy, will be released on November 25.
See the Best Looks From the 2016 Billboard Music Awards: