IT

Further notes on the perils of floating red balloons...

A second trailer for "It" is out... and you might want to think twice before clicking.

If you’re a huge Stephen King fan (like me!), then you undoubtedly noticed two fairly huge easter eggs in the first trailer for The Dark Tower, which finally — after months of anticipation and growing concern — debuted online early this morning. Those less familiar with the SKU (the Stephen King Universe) may have missed the pair of references to two of King’s most iconic stories, both of which have also been adapted before.

Studio math might be one part proprietary data and one part alchemy, but here’s something I feel pretty confident saying: when your trailer sets the all-time record for most views in a day, you’re about to make some moolah. We all remember that the first teaser trailer for It had 197 million views in its first 24 hours online, shattering the previous (albeit short-lived) record of 139 million set by The Fate of the Furious. Those would be extraordinary numbers for any movie, but for an unapologetic horror film about a demon clown? Not even the most aggressive Warner Bros. projections could have predicted that.

There are two groups who are going to feel personally victimized about the new It movie: young children, because Pennywise eats them, and real-life professional clowns. It’s no secret that most people are afraid of clowns — that’s the whole reason Pennywise appears as a clown in Stephen King’s novel in the first place. But folks who make their living as clowns are afraid the new movie will only exacerbate those fears and make it much more difficult to land grade school birthday party gigs.

'It’s gonna be bad for clowns,' says one 42-year-old professional clown.

Andrés Muschietti's adaptation of one of Stephen King's creepiest novels will be split into two parts.

Horror fans have been waiting for months. Stephen King fans have been waiting for years. And after a week of teasers and sneak peeks, the first trailer for It, Andres Muschietti’s highly-anticipated adaptation of King’s classic horror novel (or one half of it, anyway) is finally here to give us our best look yet at that divisive new take on the iconic evil clown. Beep beep, we’re all gonna float.

“We all float down here.” That’s what the evil entity, disguised as a sinister clown named Pennywise, says to little Georgie Denbrough before he lures the kid into a rain gutter in the opening of Stephen King’s classic horror novel, It. That terrifying moment has been reimagined in an eerie teaser poster for the highly-anticipated new movie adaptation of King’s story, boasting a tagline that feels like more of a promise than a threat.

After a somewhat tumultuous development stage, the new adaptation of Stephen King’s classic horror novel It is finally heading to the big screen in September, courtesy of Mama director Andy Muschietti. While we wait for the first trailer (which may be arriving sooner than you think), a new photo of Pennywise the clown has debuted online, giving us another look at the iconic villain in a scene that fans of King’s novel and the original miniseries adaptation will immediately recognize.