Pharrell Unveils His First G-Star Collection as Head of Imagination
To help celebrate the 20th anniversary of 3D G-Star icon, G-Star’s newest Head of Imagination, Pharrell Williams, announces and unveils the Elwood X25 collection. G-Star's upcoming capsule, marks the release of the first project co-created by Pharrell since his appointment as Head of Imagination of the popular denim brand.
Introduced over the weekend as a life-sized installation in California, Skateboard P showed off the generation of the iconic jeans in 25 colorful prints in an all-natural Alpine-like background. Featuring camouflages and traditional patterns from all over the world, the 25 prints, carefully selected by Pharrell himself, symbolize G-Star’s ever-present commitment to innovation and self-expression. “What we are trying to do is make a space for creativity and experimentation. We’re not trying to tell people what to do and what to think, but just help them to express themselves openly. To choose what to wear and how to wear it. This collection is about freedom of choice- it’s about adding democracy to your wardrobe,” says Pharrell about the upcoming G-Star Raw collection.
Pharrell's first G-Star collection as Head of Imagination for the brand, the G-Star RAW Elwood X25 collection, will be available at select G-Star retailers and online starting February 2017.
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