Madonna Enlists Pia Mia as First-Ever Fashion Director of Material Girl
Today, the Rebel Heart icon announced that the Guam-bred pop princess has been selected as the newest face, and the first-ever fashion director, of Material Girl.
“Her creativity, confidence and unique sense of style make her a perfect addition to the brand,” Madonna told WWD in a statement. (Imagine Madonna saying a thing about you in a statement?)
“The fact that Madonna chose me to do this literally makes me die,” Pia said in a statement to WWD. (What else could you say about Madonna saying a thing about you in a statement?)
The fashion line, which has enlisted Zendaya, Rita Ora, Taylor Momsen and, of course, Lourdes Leon as brand ambassadors in the past few years, will give the stylish up-and-coming star an expanded role in promoting the brand and curating the fashion line for the next 16 months. The new gig also includes a partnership with StyleHaul to create a six-episode docu-series as she attends Material Girl design meetings and a photoshoot for the Fall 2016 collection at — where else? — the Madonna Inn in San Luis Obispo.
According to WWD, Pia herself picked the photographer and looks for the upcoming campaign, and will "lend her fashion input beginning with the spring 2017 collections."
“[Madonna's] confidence really attracted me and she can pull anything off. I take risks with fashion and Madonna always does, so she inspires me in that way. And I love her music like everyone else," Pia said of the "Living For Love" superstar.
The first Material Girl ads featuring Pia Mia will run in July.
On a related note, Pia Mia's latest song, "Underneath," is really good.