50 Cent Launches New Frigo Underwear Line
50 Cent is officially in the underwear business. The music mogul recently launched his inaugural undergarment line with Frigo RevolutionWear. And Fif's draws don't come cheap at all.
Jackson's limited edition Crown collection only consists of two items: one style of boxer brief and a T-shirt. Both items will run you $150 a piece.
One pair of draws for $150?! 50 is trying to change the game. “For a man, everything comes three in a pack. No one’s saying, ‘let me figure out how to evolve men’s underwear,’” he explained. “Wear them when you know some action is going to take place. Hopefully you’ll put them on and take them off shortly thereafter,” he added.
Both items are blue and come emblazoned with a logo of a lion donning a crown. They better come with 50 Cent's entire mixtape and album catalog for that much.
For Fif, this endeavor has been a couple years in the making. The Queens MC initially inked a deal wit Frigo RevolutionWear back in 2014 that was worth a reported $78 million. The brand also announced a partnerships with Derek Jeter, Carmelo Anthony and Timbaland.
In an interview with Seth Meyers after the deal was announced, 50 reasoned the unusual price by saying women “spend so much on lingerie, [Frigo underwear] is the right project for men."
You can catch the line at Neiman Marcus stores starting this the Holiday season. Peep the Crown collection here.
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